Looking back over our history, there isn’t any doubt to see the increasing trends in rechargeable technologies. More than just the current push from the government’s “green agenda” we are seeing the general public becoming more aware to earth-conscious issues. Thus the achievements our Smart Battery Club for consumer use of rechargeable batteries and zerowatt technology continues. Where rechargeables were once an endeavor solely for niches, such as medical, pro-audio, and photography, we’re also seeing a vibrant affinity for the average man or woman use of rechargeables. We have also experienced a marked increase for reseller and dealer inquiries from a variety of markets requesting to become part of the Ansmann Distributor Network.
What is also worthy of notice is that it comes with an awakening towards quality. The average user has become an informed public and definitely will no longer accept cheap, ineffective battery chargers and low-power rechargeables. And why should they when there are far better, affordable options? The real key to the Ansmann success and the our rechargeable organization is providing quality product and education about the effective use of rechargeable products.
However, there’s 2 major main reasons why you do not see true value rechargeable technology gaining ground inside the “big box” retailers like Wal-mart, Target, etc. First, you must explain the merchandise. Big chains want products that people pick-up and purchase without great deal of thought much. This is where the training part is essential. The more we educate the buyer, the better the acceptance. At this time, the regular consumer says – “My kid is utilizing a huge amount of batteries in their Xbox, allow me to try rechargeable batteries.” They’re not pondering “Should I purchase a ZeroWatt charger or a Battery refreshing charger” They buy the $15 charger that’s on the shelf right next the 4000 disposable batteries and figure “This should work.” And yes it does for a while until it either cooks the batteries or maybe the low-cost, low power batteries that come with it stop working after about 50-100 cycles.
The other reason is price – but which also relates straight to education. In case the consumer recognize that by purchasing a $40 charger will make the batteries keep going longer – like 1000 cycles, then he or she can make an educated choice. Spend a tad bit more now and save a great deal later.
So, as the large battery companies continue to keep churning out weak rechargeable technology while focusing on their core business of disposable batteries, we provide an exceptional alternative — an alternative that Main Street USA is looking for. We continue to keep put forth quality. Educate our dealers and customer base. And in the end, more and more people catch up to a greener way of life – and discover ways to save some green too.
